My Electric Avenue in the news

15th April, 2015

March was a busy month for My Electric Avenue in the news and at industry events! New interviews and footage of the technical trial participants in South Shields have been broadcast online and Dave A Roberts, Project Director, represented My Electric Avenue at both a LowCVP Parliamentary Reception and a Society of Motor Manufacturing and Traders (SMMT) event.

Technical trial participants from South Shields have given interviews based on their experience of taking part in the trial and driving their Nissan LEAF.

Having signed up to lease a Nissan LEAF for 18 months, to trial the Esprit technology first-hand, and take part in ongoing social research with De Montfort University, participants here are leading the way with developing demand-side response with electric vehicles.

We’re now over half-way through the 18 month trial (and vehicle lease) period, with just over six months left to go.

Dave A Roberts represented the My Electric Avenue project at the LowCVP ‘Fuelling Britain’s Future’ event on 9th March. Set within the House of Commons in Parliament, over 100 delegates from a range of industry, customer groups and MPs attended to discuss the future of electric vehicles, Plug in Hybrids and supporting legislation.

Presentations on the day touched on available grants from OLEV, and a marked increase in customers claiming grants in recent months. Claims for grants were 11 times greater in December 2014 than in the first three years of the scheme. Potential changes to the EV grants were discussed, possibly bringing in a tiered approach for EVs (e.g. Nissan LEAF), PHEV long range (e.g. Mitsubishi Outlander) and PHEV short range (e.g. Porsche Panamera).

My Electric Avenue presented at the Society of Motor Manufacturers and Traders (SMMT) Electric Vehicle Group on Thursday 12 March. The event brought together key players in the industry ranging from governmental departments to charging point infrastructure representatives and academics. Dave A Roberts presented EA Technology’s view of a transition to low carbon transport based on learning from the My Electric Avenue trials, including the challenges facing the electricity industry in the future. The presentation generated interest on the concept of customers giving up direct control and the impact Esprit could have on customers using remote charging apps (i.e. CARWINGs) and those with variable tariffs.

Click here to watch the videos from our clusters and here for our presentations at these events

For more news go to

The My Electric Avenue Project was delivered between January 2013 and December 2015 by EA Technology on behalf of Scottish and Southern Energy Networks (SSEN) as part of the Low Carbon Networks (LCN) Fund suite of innovation projects. As the Project is now complete, this webpage will no longer be updated, however you can learn more about the work undertaken by EA Technology at and SSEN at

For details of My Electric Avenue's legacy iniatives, visit the webpages for the Smart EV Project and the EV Network Group

Project documents map
Useful information about EVs
Download the project data
Driving together for a cleaner future