People’s reactions to driving an electric vehicle for the first time

26th June, 2013

A number of electric vehicle (EV) test drive events have recently taken place in areas around the country with potential My Electric Avenue clusters. Mike Potter from Fleetdrive Electric, who has helped to organise the events, says that people have always reacted extremely positively to their first drive of an electric car.

“Sitting with people while they drive an electric car for the first time has been an interesting and very easy experience”, says Mike. “Everyone who has driven the Nissan LEAF has been really impressed with the performance, refinement and general driving manners of the car. I haven’t had to work hard to convince people of the merits of going electric, they’ve realised the benefits themselves very quickly.”

A forthcoming My Electric Avenue test drive event will be taking place at Drayson Racing Technologies. On 25 June 2013 Drayson Racing set a new World Electric Land Speed Record of 204.185mph, with former government minister Lord Drayson at the wheel of an electric racing car developed by his own company.

It has been confirmed that My Electric Avenue will be using the all-new, British-built Nissan LEAF. Voted ‘European Car of the Year’ in 2011, the pure electric LEAF will be available at an exclusively-subsidised rate of just £100 per month for individuals who sign up to be part of the trial along with at least nine close neighbours for a period of 18 months.

The average driver will save more than £100 per month in fuel costs compared to a typical petrol or diesel car, so being part of a cluster could mean virtually free motoring for the duration of the trial.

Trial participants will also have a charge point installed free of charge at their home, which they will be able to keep after the end of the project. There will also be the option to extend the lease of the Nissan LEAF by making increased monthly payments, or to buy the vehicle outright.

If there are at least another nine neighbours on your street who are interested in taking part in My Electric Avenue, and you live in an area of the country that is currently eligible, then contact us about a test drive event.

The My Electric Avenue Project was delivered between January 2013 and December 2015 by EA Technology on behalf of Scottish and Southern Energy Networks (SSEN) as part of the Low Carbon Networks (LCN) Fund suite of innovation projects. As the Project is now complete, this webpage will no longer be updated, however you can learn more about the work undertaken by EA Technology at and SSEN at

For details of My Electric Avenue's legacy iniatives, visit the webpages for the Smart EV Project and the EV Network Group

Project documents map
Useful information about EVs
Download the project data
Driving together for a cleaner future