My Electric Avenue reports on its innovative commercial arrangements

14th May, 2013

My Electric Avenue, the Scottish and Southern Energy Power Distribution-led (SSEPD) project studying the impact that the recharging of electric vehicles (EVs) may have on the local electricity network, has issued a report detailing its innovative commercial arrangements.

The project, which is the first of its kind in the UK, is receiving backing from Ofgem through the Low Carbon Networks (LCN) Fund, which supports projects sponsored by Distribution Network Operators (DNOs) to explore new technology, operating and commercial arrangements.

As sales of electric vehicles increase, there is a need to assess the potential impact that a cluster of EVs may have in a local area served by one electricity substation. In the event of all EVs being recharged at the same time, and without any preparation, the load on the local electricity network may exceed the substation capacity.

My Electric Avenue is an exciting project which promises to deliver real, significant benefits on both commercial and technical levels through the engagement of customers, DNOs, small and medium-sized enterprises (SMEs) and companies new to the electricity industry, whilst pushing the currently accepted boundaries of innovation.

My Electric Avenue demonstrates a unique and pioneering approach – it’s the first time that a DNO has empowered a third party (EA Technology) to develop, manage and deliver a network innovation project on its behalf; this will see EA Technology test a possible approach which will help shape the design and delivery of future network innovation competitions.

A report has now been issued which makes available the initial contract template used between SSEPD, as the host DNO, and EA Technology together with supporting guidance of the thinking behind key clauses. This is being made available to Ofgem and other DNOs as a starting point for use in future projects.

Some examples of the learning outcomes that can be taken from the development of the novel commercial agreement include the following:

– Taking a partnership approach is vital to the success of the project due to the allocation of responsibilities within the project.

– Whilst it would be feasible for one organisation to develop both the Principal Contract and Management and Delivery document, it is recommended that the division of responsibilities reflect the partnering approach that has been adopted with the most appropriate partner developing specific documents or elements.

– Issuing the final revisions of the Principal Contract, Management and Delivery document and Supporting Guidance for review/approval in unison enabled the reviewers to gain a full picture of the novel commercial arrangement and decreased the time required for the review process.

View the full report in the project library at and here.

The ‘My Electric Avenue’ project is the public identity for the Low Carbon Networks Fund Tier 2 project “I2EV.” The formal title “I2EV” is used for contractual and Ofgem reporting purposes.

About My Electric Avenue

My Electric Avenue project is led by EA Technology, a trusted third party innovation technology deliverer, with project partners Scottish and Southern Energy Power Distribution Limited (SSEPD) (the host Distribution Network Operator, or DNO), Nissan (EV supplier), Fleetdrive Electric (EV rental programme management), Zero Carbon Futures (charging point network developer) and Northern Powergrid (participating DNO). In addition there are two academic partners, the University of Manchester (providing network modelling support), and De Montfort University (providing socio-economic modelling support). Ricardo is providing independent technical verification to the project.

The project is looking for ten ‘electric avenues’ – groups or ‘clusters’ of ten people or more – where each person will drive an electric car for 18 months to trial a new technology which will monitor and control the electricity used when the car is being charged.

Initially, only certain geographical areas will be eligible to apply to take part in My Electric Avenue trials, depending on the local Distribution Network Operators (DNOs).

As well as providing essential learning about managing the strain on the distribution network from the anticipated increased uptake of electric vehicles, My Electric Avenue project will also deliver a cost-effective solution to DNOs that reduces the need for network reinforcement and allows a faster uptake of EVs.

My Electric Avenue is the public-facing name for the project which is officially titled ‘I2EV’. The I2EV name references that there are two strands of innovation to this electric vehicle project: technical and commercial. The technical innovation is the technology which monitors and controls the demand on the local electricity network from the recharging of electric vehicles. The commercial innovation is that this is the first time a non-Distribution Network Operator will lead and manage a Low Carbon Networks Fund project, and it will create a blueprint for how DNOs and third parties can work together in the future.

Project partners

EA Technology
EA Technology is an employee-owned organisation offering high-tech instruments, software, electrical services and technical consultancy to the operators of power networks around the world. Through its Future Networks division it delivers innovative end-to-end solutions to facilitate the introduction of low carbon technologies to future proof electricity networks, resulting in lower cost connections, prompt adoption and reduced risk to business.

Scottish and Southern Energy Power Distribution
Scottish and Southern Energy Power Distribution Limited, and its subsidiaries Scottish Hydro Electric Transmission, Southern Electric Power Distribution and Scottish Hydro Electric Power Distribution, are all members of the SSE Group. Through its Power Distribution business, it transmits and distributes electricity to over 3.7 million businesses, homes and offices in central southern England and the north of Scotland. It owns and is responsible for maintaining one electricity transmission network and two electricity distribution networks, comprising 106,000 substations and 130,000 km of overhead lines and underground cables across one third of the UK. Scottish and Southern Energy Power Distribution Limited is also delivering a range of innovative projects, notably the £30 million Thames Valley Vision project, which aims to ensure the UK has a high quality and affordable electricity network in the future.

Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 14,500 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year, Nissan plants in the UK, Spain and Russia produced more than 528,000 vehicles - including mini-MPVs, award-winning crossovers, SUVs and commercial vehicles. Nissan now offers 24 diverse and innovative products for sale in Europe today, and is positioned to become the number one Japanese brand in Europe.

Fleetdrive Electric
Fleetdrive Electric is the UK’s leading lease provider of Ultra Low Emission Vehicles. It is a division of Fleetdrive Management Ltd which provides cars and vans and associated services to SMEs in the UK.

Zero Carbon Futures
Zero Carbon Futures is a recently established consultancy in North East England set up to deliver a range of local, national and international programmes all geared up to advance the region as a European leader in the production of low carbon vehicles. The company has a range of experience in the low carbon sector and is currently developing a centre of excellence for the LCV sector in Sunderland, North East England which will house pioneering research in energy storage and smart home technology.
The company successfully managed the North East England’s Plugged in Places programme, Charge Your Car, which has installed the UK’s most comprehensive regional EV charge point network throughout North East England, and is now developing a national UK Pay as You Go EV charge point network with its partner Elektromotive. For more information on our work, contact us at

Northern Powergrid
Northern Powergrid is the electricity distribution business for Northeast England, Yorkshire and northern Lincolnshire. The company is responsible for delivering power safely and reliably to the 3.9 million electricity domestic and business customers in this area and operates through its subsidiaries, Northern Powergrid (Northeast) Ltd and Northern Powergrid (Yorkshire) plc. Northern Powergrid is a wholly owned subsidiary of MidAmerican Energy Holdings Company. Northern Powergrid’s network consists of more than 31,000 substations, 29,000 kilometres of overhead line and 62,000 kilometres of underground cable, covering an area of more than 25,000 square kilometres. Northern Powergrid is leading moves towards a low carbon electricity network through the UK’s largest smart grid project, ‘the customer-led network revolution’. Information on Northern Powergrid is available at


Gill Nowell, Senior Consultant
EA Technology Limited, Capenhurst Technology Park, Capenhurst, Cheshire CH1 6ES
T. +44 (0)151 347 2359


The My Electric Avenue Project was delivered between January 2013 and December 2015 by EA Technology on behalf of Scottish and Southern Energy Networks (SSEN) as part of the Low Carbon Networks (LCN) Fund suite of innovation projects. As the Project is now complete, this webpage will no longer be updated, however you can learn more about the work undertaken by EA Technology at and SSEN at

For details of My Electric Avenue's legacy iniatives, visit the webpages for the Smart EV Project and the EV Network Group

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